H&M RELOVE IT SPOT

Project of a brand zone.

localization: Plac Defilad, Warsaw, Poland
commissioned by: VML Poland, TheProduction
year: 2016
status: realized
photos: H&M

Working together with TheProduction and VML Poland agency we created a special place for H&M company in the very centre of Warsaw. H&M RELOVE IT spot functioned from May to August on Plac Defilad. Its goal was to raise the awareness of need to care for natural environment, responsible approach to fashion and to point out the recycling in clothing production. The pavilion was made out of wooden frames complemented by steel mesh, plants, plywood elements and branding. The interiors contained a workshop and separate zones with instalations named Reborn, Reuse and Reduce.

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HEINEKEN ZONE FOR OPEN’ER FESTIVAL

GREEN ZONE LIPTON ICE TEA

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BRAND EXPERIENCE ZONE FOR PRAŻUBR BEER