BRAND EXPERIENCE ZONE FOR PRAŻUBR BEER

Project of a brand zone.

localization: Warsaw, Poland
commissioned by: TheProduction
year: 2016
status: realized

Prażubr – a new brand in Kompania Piwowarska commissioned a brand experience zone for a series of inside conferences. This new, unpasteurized lager was introduced in April 2016.
The pavilion was made out of openwork wooden elements. Furniture, plants and equipment referred to brand leading theme – being close to nature. The interior contained bars, the Oculus space and wooden log seats.

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