HEINEKEN ZONE FOR OPEN’ER FESTIVAL

Project of pavilion and VIP bar.

localization: Gdynia, Poland
commisioned by: LIVE! Event Agency
year: 2016
status: concept

Proposed designed solution bases on main communication slogan – “Live Your Music”. The main goal of the design was to promote the brand and to experience in the context of music and other festival attractions. The form is dynamic, with enjoyable, intriguing interiors. “Dancing” shape of the pavilion refers to the brand strategy and to the sound itself and is a result of using a common building material in a new, unconventional way.
To shape a dynamic elevations we used a banner perforated material stretched between layher scaffolding modules. The edges were lightened up to additionally emphasises the dynamism and energy. The light has also become an important element in creating the interiors lightening up its main spots.

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